rockstars valley 2025
Fast forward to
tech conference
In a world that is changing at lightning speed, it is not enough to keep up. Anyone who wants to make a difference — as an IT professional, organization or leader — must think ahead, strategize and actively shape the future.
On Tuesday, October 7, 2025, the third edition of Rockstars Valley will bring together over 550 engineers, clients and CIOs at the Johan Cruijff ArenA during Rockstars Valley 2025: “Future Quality – Ahead of the Game.”
the
rockstars awards
rockstars awards
During Rockstars Valley 2025, we will present The Rockstars Awards for the first time.
An ode to guts, impact, culture and stories that make a difference in tech. Do you know an organization, team or speaker that deserves a stage?
Let’s hear from you and nominate them for the Digital Daredevil, Culture Code Champion or Impact Innovator Award!
this is what you can expect
rockstars valley 2025 | Ahead of the game
In the world of high IT performance, you make the difference between competing and winning with the right strategy, expertise and team quality. That’s how you stay ahead of the game.
During Rockstars Valley 2025, all the top players in IT meet at the center spot of our business. We bring engineers, architects and chiefs together in an ArenA to set the lines for tomorrow’s digital landscape together. We share insights, learn from each other’s challenges and explore solutions that lead to quality that lasts. From data quality and security to sustainable innovation and cost control, we discuss topics that will define the future in IT.
Immerse yourself in the tracks
TRACKS
Discover the six inspiring themes of Rockstars Valley. Each track highlights a unique aspect of the future of technology, collaboration and humanity. Hover over the tiles to learn more about the topics and sessions within each track.
Harnessing Intelligence
Mastering AI Usage and Development
AI models are improving at lightning speed, from text and image generation to now even video with Veo 3. Code-generated models are also growing in power and precision. This opens up two tracks within software development: on the one hand, the smart use of existing AI to create software faster, more efficiently and with higher quality, and on the other hand, the actual building of proprietary AI solutions with all the technical and ethical challenges that come with it. In this track, we’ll explore how AI plays a role at each stage of the software development lifecycle, what specific obstacles you face when designing and implementing AI systems, and when the “human in the loop” is indispensable in the process.
Better together
offerings and client cases
In this track, different organizations share their best practices and concrete cases. What works well in one sector can, with a few minor adjustments, also be an interesting angle in another domain! Practical stories about collaboration, innovation and the difference we make together. To learn from and to get energy from.
Swimming against the tide
inclusion and compassion
If you look at (world) politics it occasionally seems like going back in time in terms of inclusion and compassion is a dirty word. For Team Rockstars IT, it’s clear that creating an environment where people can be themselves, appreciating different perspectives and the power of connection, works like a charm! After all, we know that being cordial and giving everyone equal opportunities not only creates more happiness, but also better products and results. In this track, we show examples of this.
The Source Awakens
engineering for impact
This track focuses on the power of technology. Do not expect theoretical models, but real stories from practice: best practices, tips and tricks, and lessons learned in the field of architecture, security, and data engineering. From some of the best architects and technologists in the Netherlands. These sessions offer you new insights, inspiration and directly applicable knowledge with which you can increase your own impact.
Driving for quality
Sharpening your tools
In software development, quality is not an accident, but the result of deliberate choices, thoughtful processes and continuous improvement. In this track, we explore how development teams are constantly looking for ways to get better together. It’s not just about what you build, but how and where you build.
Does the solution meet agreed-upon quality and security standards? Is test automation applied structurally? Does the team have the mandate to be truly effective? And does collaboration ensure that the whole is stronger than the sum of its parts?
In these sessions, expect practical insights, inspiring examples and immediately applicable techniques to sharpen your technical tools and achieve lasting quality.
Framing the Future
Exploring trends and technology
In this track, we look at the future of technology from a variety of perspectives. From strategic visions and breakthrough innovations to ethical issues and emerging trends, together we explore the forces shaping our world. These sessions offer you inspiration and fresh perspectives. They invite you to think and act for yourself and play an active role in shaping the future.
Program*
The plenary portion is in Dutch, but a translation option to English is available.
- 09:30 – 10:30 Walk-in & registration
- 10:30 – 12:30 Plenary opening & keynotes
- 12:30 – 13:30 Lunch & networking
- 13:45 – 14:30 Break-out session round 1
- 14:45 – 15:30 Break-out session round 2
- 15:45 – 16:30 Break-out session round 3
- 17:00 – 17:45 Closing keynote & Rockstars Awards
- From 5:45 p.m. Drinks & Closing
* subject to change
