INFORMATION ABOUT YOUR EMPLOYER

Since its inception in 2015, Team Rockstars IT has grown to become a developers’ home of the Netherlands with a team of 600 selected Software Developers. On a project basis, they develop IT solutions for our customers. We are growing fast and our ambitions are endless (think acquisitions and abroad). Within Team Rockstars IT, passion and fun come together. We not just any company. We drive innovation and excellence in the world of IT solutions. With a team of absolute top performers, this sets a new standard and keeps us ahead in a world that never stands still. Our style is different. With us, the career and happiness of the IT worker is what matters, as he or she is our “IT Rockstar”!

Based on our philosophy of “Disrupt the world of working with happiness,” we launched a completely new way of working in 2015; completely tailored to the needs of the IT professionals who will define the world of tomorrow! Our customers recognize this and know how to find us more and more as a result. and benefit from this. Clients such as Rabobank, Tennet, ABN-AMRO, NS, Jumbo, ASML, Kadaster, Alliander, KPN, Ziggo and Essent are examples.

your mission

As a Medior Online Marketer, you will be the brains behind our online campaigns. This means that you will be responsible for setting up, managing and optimizing online campaigns aimed at both B2B (contacts at our sides and prospects) and B2C (the developers and engineers) target groups. You will work with tools such as Google Analytics, Google Ads, Tag Manager, Semrush and LinkedIn Ads to spotlight our propositions (such as “Rockstar at 1,” “Rocksolid Software,” “Rockstars Valley,” or “Team Rockstars Data. Your creativity knows no bounds to get the most out of your lead generation.

You will work closely with our Lead Digital Marketer and report to her on the performance of your campaigns.

As a medior Online Marketer, you will not only be responsible for creating and optimizing online campaigns, but also for maintaining a close working relationship with the recruiters and B2B marketers of Team Rockstars IT. Together you will ensure a well-oiled machine between lead generation and follow-up, with the goal of recruiting top (senior) candidates and MQLs (B2B prospects) within the IT sector.

Agenda that energizes you

09:00 – 10:00: Start the week with a standup with team digital. Discuss goals for this week and share any updates.

10:00 – 12:00: Analyze the results of last weekend’s campaigns using Google Analytics and Semrush. Identify trends and opportunities for optimization.

12:00 – 13:00: Lunch break.

13:00 – 14:00: Strategic session with the Lead Digital Marketer. Discuss new ideas and optimization opportunities for upcoming campaigns.

14:00 – 15:30: Marketing Consultation with the whole team!

15:30 – 17:00 Work on setting up new online campaigns and optimize existing campaigns on Google AdWords and LinkedIn Ads.

Tuesday: Recruitment Synergy Session

09:00 – 10:00: Consultation with Team Rockstars IT recruiters. Gain insights into the target audience and discuss recent leads and their conversion.

10:00 – 12:00: Work on preparing reports related to lead generation and online visibility for recruitment purposes.

12:00 – 13:00: Lunch break.

13:00 – 15:00: Brainstorm on possible synergy between online marketing campaigns and recruitment activities. Identify opportunities for collaboration.

15:00 – 17:30: Work on implementing new strategies and campaigns to improve the synergy between marketing and recruitment.

Wednesday: Tool Time

09:00 – 10:00: In-depth training session on new features and capabilities of Google Analytics and Google AdWords.

10:00 – 12:00: Work on analyzing campaign results and identifying optimization opportunities using Google Tag Manager.

12:00 – 13:00: Lunch break.

13:00 – 15:00: Delve into the functionalities of Semrush and LinkedIn Ads. Discover new ways to increase our online visibility.

15:00 – 17:30: Implement new insights and strategies in current campaigns and prepare new campaigns. Schedule consultations with the B2B marketer as needed for adjustments on B2B campaigns.

Thursday: B2B Day

09:00 – 10:00: You will analyze the results of ongoing B2B campaigns and create a concise report with highlights and opportunities for the senior B2B marketer.

10:00 – 12:00: After a stand-up with the B2B marketers in which you take them through your findings and opportunities, you’ll get to work implementing any new directions and opportunities for growth.

12:00 – 13:00: Lunch break.

13:00 – 15:00: Create or optimize campaigns around our B2B content, such as white papers, case studies and videos. Ensure that the message of your campaigns aligns with the needs and challenges of our business clients.

15:00 – 17:30: Optimize B2B campaigns across channels, including LinkedIn Ads and targeted email marketing. Experiment with new targeting options and messaging to increase engagement and conversions.

Friday: Feedback Fiesta

09:00 – 10:00: Review and make sense of your feedback and successes from the week.

10:00 – 12:00: Discuss individual accomplishments and goals with the Lead Digital Marketer.

12:00 – 13:00: Lunch break.

13:00 – 15:00: Work on preparing a detailed report on the week’s performance, including campaign results and recommendations for improvement.

15:00 – 17:30: Reflection on the week and preparation for the coming week. Create an action plan for next steps and goals. Share this with the marketing team.

This is where you recognize yourself

Nobody fits all the boxes, but if you come very close to a perfect score you may call immediately!

  • You have 3-5 years of experience in online marketing and know the tricks of the trade like the inside of your pocket.
  • You are an analytic at heart and see opportunities in numbers that others do not. Your insights are sharper than a knife.
  • Google Analytics, Google AdWords, Tag Manager? You don’t turn your hand to it. The technical side of online marketing holds no secrets for you.
  • You have a track record in generating leads and boosting the online visibility of propositions, events and trade shows.
  • Are you familiar in the world of technology and IT, and know exactly where the IT pros hang out online? If so, that is a very big plus.
  • You are an active networker, target driven, creative and a perseverer;
  • You can totally relate to our core values: HOERA (Warm, Open, Energetic, Rebellious and Ambitious).

This is what we have to offer you

You step into a benefits package that says you!

  • The opportunity to help build one of the fastest growing software service providers in the Netherlands (FD Gazellen 2018, 2019, 2020, 2021, Top250 fastest growing companies in 2019, 2020, 2021, winner FCN Jewel award, top-25 most inspiring company of 2021);
  • Obviously a nice salary, bonus scheme, flexible mobility policy, home office allowance, laptop and phone;
  • The Team Rockstars Home Office Store in partnership with Coolblue where you get to purchase 750 Euros worth of products to furnish your hybrid home office!
  • Working in a dynamic team with lots of flexibility such as unlimited leave, flexible working, possibility of work stations abroad;
  • Attention to personal development and (advancement) ambitions facilitated by our internal Rockademy and in-house coaches
  • Working in a safe work environment where you are allowed to criticize and where there is always room for new ideas, plans and initiatives;
  • Fat events, parties (like trips to Dublin, Paris and Berlin and our Chapter Zero festival) and tech sessions!
  • Many pampering moments in the office, such as a masseur, manicures, deluxe monthly lunches, laundry and ironing service (yes really, you no longer have to steam and iron your shirts and/or dresses yourself) and the opportunity to work out with your team with our personal trainer.